61 Comments
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Marlo Alexander's avatar

brilliant!! hits the nail on the head of the culture currently - sometimes artifice is more truthful than authenticity

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Rebecca H. McCormick's avatar

I feel like I’m still recovering from authenticity mayhem of the aughts. What does it even mean anymore when people decry an artist as an industry plant? Of course they are! Are we not all being molded by industry and corporations right now?

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courtney brunson!'s avatar

I love “authenticity mayhem”

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Jackie's avatar

Enjoyed reading this :0) I think a lot of perceived "inauthenticity" is simply a person changing their mind or becoming interested (dipping their toes in) a new hobby / politic / thought / look / whatever.. in the public eye. Don't think strangers can accurately comment on a person's authenticity, think only that person can reflect on their own. "Authenticity" seems to be something that will look different from an outside perspective as a person grows and changes.

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Julie Fontes's avatar

“Temporarily embarrassed influencers” so brilliantly describes it, and it’s hard not to be one when you aspire to be a creative entrepreneur. Great essay, and I don’t even know who Addison Rae is.

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Luciana Cole they/them's avatar

Loved your article! However, i'm also of the mind that Addison's rebrand is not a rebrand but just an artist discovering who they are. We are used to pop stars coming straight from the lab ready to be who and what they embody and it seems to me like addy was looking for herself in her first E.P and found herself more with her relationship with charli xcx and the whole gang. i'm really happy for her and looking forward to that new album so much, xx <3

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Holly's avatar

influencer culture & the increased emphasis on self-branding is so exhausting! we are simply not supposed to think about ourselves this much imo. fantastic essay, adds a new & much-needed perspective to a pervasive discussion!

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Noah's avatar

"we are simply not supposed to think about ourselves this much" could also apply to therapy

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Soph's avatar

Can't say that I agree with this. Yes, at this point you'll never be 100% unique and authentic, but you can still be earnest and genuine! Come on!

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Garnet Girl's avatar

i’m a little disappointed there is no mention of Addison’s conservatism & its contribution to the pushback she’s receiving / resulting in the questioning of her authenticity. it is an oversight considering who she is deliberately marketing to and who she’s hired to do her creative bidding (a team of members from the communities she does not believe in the rights of)

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Biz Sherbert's avatar

the sauceeeeee!

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eliza mclamb's avatar

Addison is verryyyy American Style to me

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Biz Sherbert's avatar

She is the number one Style Star

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Jenn Pebbles's avatar

I like a lot of the points in this. I find myself wanting more out of the article, like a nod to some of the part of authenticity that are good too, or something. But yes, it feels good to just acknowledge how things are.

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han's avatar

i wonder if you're moreso tired of curated relatability than true authenticity. i feel like it's very very difficult to come across people who are genuinely authentic, let alone a brand or an influencer who needs to make money off of their personal brand. in general (and not saying this is u bc idk u), i've noticed that many people are tired of having to see people who create content/music/art as real people. i think many people online, despite all the "authenticity" that's thrown at us, would rather flatten a person down into a "brand" because it's less emotional labor...but i think there's a balance to be found in accepting people's "authenticity" without it becoming too overwhelming, and i think it has a lot to do with having strong boundaries and a strong sense of self. in other words, i think there's a way to benefit from authenticity without becoming overly parasocial, but most can't find that balance...or the ones that can just aren't the type of ppl to make comments on social media. idk this article made me think though.

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Blaine's avatar

damn. this is kind of like the inverse of this tweet i saw: "Knowing that the isolated self is not more authentic than the performed self, and the truest self is the one that is actively desiring to be anything at all"... also need to reread White Noise like now

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John Doe's avatar

Do you listen to Sixteenth Minute of fame with Jamie Loftus? She did a whole series on brands on social media (ex. Duolingo Owl).

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John Doe's avatar

Also:

Overturn Citizens United

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m30w's avatar

Let's not act like we're 100% authentic either, because "life is a grand stage so we might as well act our asses off." Everyone has places where they must change masks and lean into a subset of their personality and hide the other aspects of the complexity of being an individual. As human beings we are always constantly masquerading in one form or another. When I approach a stranger and were alone in our isolated convos, at first we attempt to be polite and stick to the most acceptable topics we can. However during our discourse we leave tiny clues and hints to each other than we exist outside of the societal norms and hint to each other that it's safe to pull ur current charade and done another. Only when were surrounded by those we truly care for and trust are we able to let all the posing and posturing fall to the wayside and allow ourselves to discard the many masks we must don to navigate our modern hellscape and survive the endless onslaught of traps, puritan testing, decoys, gotchas, etc. Let us not confuse ourselves into thinking this is a new thing, it's as old as time itself. The only difference is the sheer number of competing camps and the furiousity of the horde and their means to destroy us.

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S. A. B. Marcie's avatar

Most people who try to engage in "authenticity" can't fully take off the mask, so it ends up feeling like some sort of embarrassing clown show routine, where the person's in pain while trying to deliver their material. If you're not willing to be 100% honest, then just do the Addison Rae shit and at least be popular and carefree and well-produced.

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Dzoara Berlín's avatar

Thank you!!! This is something I've been freaking out about since I moved in with an influencer (I just liked the room and it was decently priced, so I didn't think much of it). It blows my mind to see how carefully she takes care of her online image...how different she is from her normal, off-screen self. But every day I wonder if she's aware of it. It seems she isn't.

That's precisely why I've decided to take some time away from social media.

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