Discussion about this post

User's avatar
David Lefkowitz's avatar

Really love the phrase “algorithm-friendly anti-algorithm content.” The online world seems to have convinced itself that everything desirable is attainable by a few unique lifehacks that you Must Click Here to learn. Phone use, fitness, personal finance... the algorithm loves a system or a series of tricks.

But all the best advice is simple and boring and unwanted and the only thing that worked for me was getting rid of that damn phone

Expand full comment
Ali Hochman's avatar

In the same vein as DFW’s irony quote, I think a lot of these “algorithm-friendly, anti-algorithm content” essays are sort of get rich quick schemes to escape what Mark Fisher once called reflexive impotence. But as you said, these quick tips are mostly immaterial and don’t actually remedy the impulse to read more of them. Pop culture especially has the impulse to both express and further entrench its own disillusionment, but I loved Mel’s video essay because they denaturalize this disillusionment by re-centering the agency of a material artistic perspective over an immaterial algorithmic one.

There’s a great afterword in MF’s ’Ghosts of My Life’, written by Simon Reynolds that talks of finding new ways to balance the “pessimism of the intellect and optimism of the will, the need for realism and the imperative to dream a new reality”. I feel the tension of that balancing act in all of your writing, Eliza! And every time you interrogate this tension, whether by reading or writing about it, you help to “denaturalize the pessimism” (in MF’s words) of the modern world. I think there’s a lot of potential for new possibilities in this tension…I kind of think it’s the whole point.

Expand full comment
25 more comments...

No posts